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One Step Posts

Your Support Goes Further with One Step’s Continual Testing

12/6/2017

2 Comments

 
All long-time supporters know that One Step is continually striving to make sure our outreach is as cost-efficient as possible. Experiment, Evaluate, Repeat. All to give you the biggest bang for your buck, to allow you to save a chicken’s life for mere pennies.

We wanted to update you on two fronts.

Based on a wide variety of feedback, our amazing design Mandy created two booklets. George, our tech wizard, A/B tested these booklets over the course of several weeks. One of the booklets stood out, with only 2% of readers saying they would eat more chicken (vs 15%), and 24% said they’d eat “a lot more” plant-based meals (vs 10%).

Also, we found that even with Facebook’s increasing costs, our continual testing and optimization is paying off. For example, our campaigns this November were 33% more cost-effective than last November! 
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​The bottom line is that 
your secure donation – which will be truly doubled and accomplish twice as much – will go to efforts continually tested and optimized to reduce suffering as much as possible. 

During this giving season, please continue to support One Step’s work!
2 Comments
Judy russo
12/13/2017 01:02:14 pm

All animal cruelty must come to an end

Reply
Matt
12/13/2017 01:22:45 pm

Thanks for your comment, Judy. This is our approach to that:
https://www.onestepforanimals.org/about.html
I hope you can be a part of this work!

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