Your Support Goes Further with One Step’s Continual Testing

All long-time supporters know that One Step is continually striving to make sure our outreach is as cost-efficient as possible. Experiment, Evaluate, Repeat. All to give you the biggest bang for your buck, to allow you to save a chicken’s life for mere pennies.

We wanted to update you on two fronts.

Based on a wide variety of feedback, our amazing design Mandy created two booklets. George, our tech wizard, A/B tested these booklets over the course of several weeks. One of the booklets stood out, with only 2% of readers saying they would eat more chicken (vs 15%), and 24% said they’d eat “a lot more” plant-based meals (vs 10%).

Also, we found that even with Facebook’s increasing costs, our continual testing and optimization is paying off. For example, our campaigns this November were 33% more cost-effective than last November! 

​The bottom line is that your secure donation – which will be truly doubled and accomplish twice as much – will go to efforts continually tested and optimized to reduce suffering as much as possible. 

During this giving season, please continue to support One Step’s work!