Think that vegetarianism is taking over? The most thorough analysis, by Animal Charity Evaluators, says otherwise: "Around 1% of adults both self-identify as vegetarians and report never consuming meat. It seems that this percentage has not changed substantially since the mid-1990s"
One Step's second podcast ad is at the opening of this discussion between Sam Harris and Ezra Klein. It led to even more visits to OneStepMatters.com than the first ad!
One Step's first podcast ad is the first 45 seconds of this Ezra Klein interview with Melinda Gates. Thanks to everyone who made it possible!
Is it any better in the UK? (see graph at right)
Our Australia-specific booklet is now online and available to order!
Note: All donations are still being doubled, dollar-for-dollar! We also now have the ability for you to set up recurring donations.
One Step's message has been featured by Vox and the CBC. Thanks to everyone who has shared these!
We have our new sticker; thanks to everyone who voted. If you would like one (or more), please contact us
One Step's second podcast ad is at the opening of this discussion between Sam Harris and Ezra Klein. It led to even more visits to OneStepMatters.com than the first ad!
One Step's first podcast ad is the first 45 seconds of this Ezra Klein interview with Melinda Gates. Thanks to everyone who made it possible!
Is it any better in the UK? (see graph at right)
Our Australia-specific booklet is now online and available to order!
Note: All donations are still being doubled, dollar-for-dollar! We also now have the ability for you to set up recurring donations.
One Step's message has been featured by Vox and the CBC. Thanks to everyone who has shared these!
We have our new sticker; thanks to everyone who voted. If you would like one (or more), please contact us
Even the factory-farming industry realizes "Chickens are far more clever than you may think"!
Unable to leaflet but still want to get the word out? Download, print, and post these posters! 1, 2, 3.
We now have a blog, with the archives of our Enewsletter.
Ever wish you could explain Why One Step in a video? Your wish is our command!
(You can subscribe to that blog (upper right) for more insightful posts!)
The Lives of Chickens.
Here is our first Facebook-specific video! Please share - thanks!
Here is our first advocacy video! Be sure to watch full screen if you can. And here is our booklet. You can order copies to distribute in your area!
New study found that encouraging people to "cut out or cut back on" animal products led to more diet change (and spared more animals) than encouraging people to "eat vegan" or "eat vegetarian."
Why One Step? The numbers are clear!
This video is just terrible. Horrible.
We're thrilled to welcome Peter Singer and Ginny Messina to our team! Please be sure to read and pass along Ginny's Bad news for red meat is bad news for chickens.
Does this upset you? Does it make you angry? Sad? Driven to change the world as quickly as possible?
Us, too. Please consider donating to One Step. Your donation will be doubled! And we will spend it with the utmost focus on helping animals.
Great new article from Peter Singer.
Want people to go and stay vegan? HRC's study not enough? Here's even more.
Why One Step? New analysis from Joe Espinosa and Matt Ball.
From Peter Singer's book, "The Most Good You Can Do."
New bit on the lessons from the last three decades.
Why focus on animals? Here is just another example (video) of how other arguments to try to get people to change their diet will often hurt animals in the real world.
As Nobel Laureate Herb Simon pointed out, people don't seek to find the perfect solution. They look for something that is better and "good enough." When we make an argument where red meat is the worst and a certain form of veganism is the best, the vast majority of people choose somewhere in the middle. And this almost always means eating many more birds.
One Step has received 501(c)(3) status! All donations are fully tax-deductible!
Good article on which first step to take.
You Will Never Eat Chicken Again After Reading This
Still wondering if it is time to rethink our advocacy? Then please read this.
One reason to pursue positive, constructive, incremental change. (From Paul Shapiro)
Another chicken meat recall. (Aug. 15)
The poultry industry continued to feed DES to chickens for years after it was shown to cause human vaginal cancer http://bit.ly/NF20140811a
How much suffering in the Standard American Diet? Updated analysis.
Why focus on animals? Here is just another example (video) of how other arguments to try to get people to change their diet will often hurt animals in the real world.
As Nobel Laureate Herb Simon pointed out, people don't seek to find the perfect solution. They look for something that is better and "good enough." When we make an argument where red meat is the worst and a certain form of veganism is the best, the vast majority of people choose somewhere in the middle. And this almost always means eating many more birds.
One Step has received 501(c)(3) status! All donations are fully tax-deductible!
Good article on which first step to take.
You Will Never Eat Chicken Again After Reading This
Still wondering if it is time to rethink our advocacy? Then please read this.
One reason to pursue positive, constructive, incremental change. (From Paul Shapiro)
Another chicken meat recall. (Aug. 15)
The poultry industry continued to feed DES to chickens for years after it was shown to cause human vaginal cancer http://bit.ly/NF20140811a
How much suffering in the Standard American Diet? Updated analysis.
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