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Think that vegetarianism is taking over? The most thorough analysis, by Animal Charity Evaluators, says otherwise: "Around 1% of adults both self-identify as vegetarians and report never consuming meat. It seems that this percentage has not changed substantially since the mid-1990s"
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Why focus on animals? Here is just another example (video) of how other arguments to try to get people to change their diet will often hurt animals in the real world.
As Nobel Laureate Herb Simon pointed out, people don't seek to find the perfect solution. They look for something that is better and "good enough." When we make an argument where red meat is the worst and a certain form of veganism is the best, the vast majority of people choose somewhere in the middle. And this almost always means eating many more birds.