Have you ever wondered about the impact of One Step’s campaigns? At any moment, One Step is running many different campaigns, with both positive images and negative, as well as different wording and target audiences. We are constantly iterating, testing, and optimizing to make sure each one is being maximally effective. The above recent ad is a good example. In the last 30 days, this single ad was seen 312,947 times and clicked on 20,330 times. The total budget for this time was $2,306.05, meaning each click to the video was $0.11. To be highly conservative in our estimates of impact, we can assume each view of the ad and each view of the video had absolutely no impact. Assume that only the 626 people who saw the ad, and then clicked and watched the video, and then clicked to download the Guide actually made any change. Assume that they only stopped eating chickens, and only for five years on average. With all those conservative assumptions, in just one month, just one of our many campaigns saved 71,990 chickens from the brutality of factory farms. That works out to: $0.03 per chicken saved. You can change the assumptions all you like. Assume only half of the people who see the ad, watch the video, and click for the Guide stop eating chickens. And they only stay with this change for six months on average. This is still only $0.64 per chicken saved. Given that every dollar you donate is truly doubled, your actual cost of saving a chicken is half that, whatever assumptions you choose. We appreciate your support of this work more than we can say. You can know we will continue to do our best to give you the greatest return on your donations every day. Thank You So Much! Matt Ball, President
9 Comments
Marie Kearton
7/25/2017 10:48:28 pm
The world HAS to take notice. The abuse and exploitation of animals has to stop. Hope this project helps to make a difference
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Debbie Bunn
8/5/2017 03:29:23 pm
There's no need to eat animals.
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Kristofer cooper
7/26/2017 12:36:50 pm
This and other practices across this planet are truly barbaric, I'm am honestly ashamed to be apart of a race where in this age things like this still happen and are brushed aside by the population. I've seen a very disturbing documentary about this exact cruelty and it is a hard hard watch.
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Val Brown
7/29/2017 07:52:57 am
The sick barbaric practice is truly heartbreaking, the human race is driven by greed and self gratification. We should feel ashamed when we turn our eyes away from horrors that animals suffer in a so called civilised society.. Evil must be challenged when it is hurting fellow beings they cannot speak up for themselves.
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Mandy Parker
8/2/2017 11:29:25 am
We really don't need to do this, it's sick!!!!
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Laura Kornak
8/12/2017 04:40:32 am
Agreed with Mandy!! This is terrible!! Stop it now!
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Val Brown
8/2/2017 03:20:02 pm
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8/6/2017 05:43:00 am
This is disgusting. All life is important. Stop killing. Animals have feelings. They feel pain , and neglect. There life has purpose.
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Samantha Turner
9/1/2017 03:07:51 am
They feel as we do. They dream as we do though they do not dream of wealth and riches and super yacths. They just want to 'be'...
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