Have you ever wondered about the impact of One Step’s campaigns?
At any moment, One Step is running many different campaigns, with both positive images and negative, as well as different wording and target audiences. We are constantly iterating, testing, and optimizing to make sure each one is being maximally effective.
The above recent ad is a good example. In the last 30 days, this single ad was seen 312,947 times and clicked on 20,330 times. The total budget for this time was $2,306.05, meaning each click to the video was $0.11.
To be highly conservative in our estimates of impact, we can assume each view of the ad and each view of the video had absolutely no impact. Assume that only the 626 people who saw the ad, and then clicked and watched the video, and then clicked to download the Guide actually made any change. Assume that they only stopped eating chickens, and only for five years on average.
With all those conservative assumptions, in just one month, just one of our many campaigns saved 71,990 chickens from the brutality of factory farms. That works out to:
$0.03 per chicken saved.
You can change the assumptions all you like. Assume only half of the people who see the ad, watch the video, and click for the Guide stop eating chickens. And they only stay with this change for six months on average. This is still only $0.64 per chicken saved.
Given that every dollar you donate is truly doubled, your actual cost of saving a chicken is half that, whatever assumptions you choose.
We appreciate your support of this work more than we can say. You can know we will continue to do our best to give you the greatest return on your donations every day. Thank You So Much!
Matt Ball, President