Experiment. Evaluate. Repeat.

We wanted to give you an update on our online outreach campaigns.

As always, we continue to experiment and evaluate to have the biggest possible impact. We test pictures, language, audience, and aspects of the landing page (background color, button color, etc.). Next month, we'll be testing another video against our current one. ​

​We also try our best to keep up on comments and shares, thanking and encouraging everyone moved by our message.

In addition to our ads linking to our video landing page, we are again doing an inline video campaign.

Through the first days of this new campaign, the cost per someone at least starting the video is one-fifth of a cent, with the cost per click being $0.02. The cost per thousand people reached is only $0.51. 

You can know we will continue to create, experiment, and optimize to be able to reach as many new people as possible, and do so as persuasively, effectively, and efficiently as possible.

Please contact us if you have questions, and please tell your friends that all donations to One Step are always truly doubled. Whatever we raise is matched, no more, no less, no minimum, and no limits. And the donation will go to optimized, animal-first advocacy!
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-Thank You So Much!
Your One Step Team