What Is a Chicken's Life Worth?

You support One Step to save animals. But what do the numbers say?  

We had previously explored this question but wanted to update the calculations, given all the work we have been doing to understand and optimize how much impact your dollars have.

Every day, our various landing page ads (like the one below) are seen by tens of thousands of individuals who are targeted for having some interest in animals (dogs, cats, horses, etc.). People can then click through to watch the video.  

To be highly conservative in our estimates of impact, we assume each view of the ad and each view of the video have absolutely no impact. Instead, we assume that only individuals who see an ad and watch the video and click to download the Guide actually make any change. Assume that they react, on average, the way our poll respondents do, and assume they maintain that change for only for an average of five years.

With all those conservative assumptions, it comes down to:

4.5¢ per chicken saved.

Or more than 2,000 chickens saved per $100 contributed. Given how people say they react to One Step's message, your $100 also saves over 750 vertebrate fish (as per Harish's estimates), and more than 80 layer hens (as well as turkeys, pigs, and cows). 

You can change the assumptions all you like, but given the low cost per person downloading the Guide and the survey results, it is extremely cost-effective to save animals via contributions to One Step's work. 

Given that every dollar you donate is truly doubled, you actually save many more animals, whatever assumptions you choose.

We greatly appreciate that you choose to make our work part of how you help animals.

​​You can know we will continue to do our best to give you the greatest return on your donations every day.