You + Emotions + Reason = One Step for Animals

Our emotional response to cruelty moves us, but five hard facts drive One Step:

1. The vast majority of land animals who suffer in the United States today are birds.
2. Almost every argument for vegetarianism or veganism applies much more to avoiding red meat than birds – environmental and health arguments especially.
3. It takes over 200 chickens to provide the same number of meals as one cow.
4. While beef consumption has fallen over the decades, chicken consumption has risen significantly. After a few years of decline, chicken consumption in the US is currently at an all-time high and continuing to move higher, despite all advocacy efforts.
5. The vast majority of individuals (~80%) who go vegetarian or vegan go back to eating animals, becoming active advocates against a compassionate diet. In part because of this, the percentage of the population that is vegetarian hasn’t really changed in the US (actually declining from 2012 to 2015, but still within the margin of error), again despite all our standard advocacy efforts to date.
   
   

Given the above (and all the other information in the links), One Step for Animals’ mission is two-fold:
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1. Avoid advocacy that has any possibility of leading individuals to replace red meat with chickens.
2. Promote a simple, incremental message that is accessible, sustainable, and maximally impactful on the amount of suffering in the world.

You have many, many great and worthy groups pleading for your support this season. Many of them tell heart-rending stories with utterly compelling pictures.

However, if you recognize the implications of the above facts and conclusions, please consider donating to One Step for Animals today. 

We will, of course, continue to experiment and evaluate to optimize our outreach, so as to reduce as much suffering as possible per dollar donated.

And: any contribution of any amount will be doubled, dollar-for-dollar!

So please, give the chicks a quick click.

Your generous support will go to reasoned, real-world advocacy to do the most good.

Thank You So Much!
-Your One Step Team

Be logical, like Spock! Let others Live Long and Prosper!

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