Your Facebook feed could easily lead you to think that animal rights and compassionate eating are on an inexorable march to victory.
Sadly, though, reality is different. For example, this recent report notes that every American is projected to eat over 90 lbs of chickens this year.
This is up 9% since 2010...
...despite the many, many millions of dollars and hours spent promoting veganism. (See also: Forget burgers and fries – fried chicken is taking over the fast-food industry.)
This trend, combined with these five facts, has led the One Step team to dedicate ourselves to a new approach – one based in reality and focused on maximal harm reduction
You, too, can recognize reality and help advocacy adjust.
Please support this new approach. Please donate today, and please help spread the word by sharing our primary video and liking and sharing our Facebook posts!
Please remember all donations to One Step are always truly doubled. Whatever we raise is matched, no more, no less. And the donation will go to optimized, animal-first advocacy!
Thank You So Much!
Your One Step Team