At One Step for Animals, we would love to say that we’re winning. It is how you get members excited. It is how you get donors to give.
But we can’t tell you that. You deserve honesty. It’s predicted that 2018 will be a year of record per capita meat consumption in the U.S. 2018 will certainly set yet another record for animals killed per person.
Of course, this is demoralizing. It would be easier to jump on the “we’re winning” bandwagon.
But we can’t make a real difference for animals if we aren’t honest about the state of the world.
Facing facts, you know we need to increase our reality-based outreach more than ever. We need to continue our honest work in the world as it is to be able to move toward the world we want.
And that means being honest. That means offering a reasonable way to reduce the most suffering. That means taking One Step for Animals.
Thank you for your vital support of this honest and compassionate work. Please share our video with those in your circle of influence and urge them to take chickens off their plate in 2018. Together, we can make a real difference.