Sad Update

You might like this post about how the animal advocacy movement got to this point, and what role we see One Step playing. If you know anyone who might be interested in advocacy informed by history, please share this post with them.

A sad update: Currently, One Step's message (e.g., the poster shown here) is based on Harish Sethu's 2013 Counting Animals calculations, which indicate that the average meat eater in the US is responsible for the deaths of ~23 chickens every year. The Open Philanthropy Project, noting that chicken consumption has been rising rapidly in recent years and is now at an all-time high, calculates that this number is now ~27 or 28 chickens per year. We will be exploring this in greater detail and updating our materials going forward to make sure they are as accurate as possible.

Finally, thanks to our tech person George, we just finished up A/B testing different landing pages for our online outreach campaigns. The week-long test showed a clear winner in terms of lower cost per conversion. This will help us keep our online outreach (currently at $10,000 / month, thanks to your generous support) as effective and efficient as possible.

You can count on us to continue to experiment and evaluate to optimize our outreach, so as to reduce as much suffering as possible per dollar donated.

As always, please contact us if you have questions or feedback, or if you would like to order booklets to distribute in your area.

And if you have the ability to support One Step's work, please do so with a quick click here. Any contribution of any amount will be doubled, dollar-for-dollar!

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