Many of you saw this, but in case you didn't, One Step Advisor Peter Singer had a piece in the Los Angeles Times, along with Karen Dawn, entitled, Thinking of giving up red meat? Half measures may end up increasing animal suffering
A few excerpts:
“The U.S. Department of Agriculture interprets the Federal Humane Slaughter Act as not covering birds. That means that 95% of land animals slaughtered for food in this country are excluded. They may have coverage under individual state laws, but that is far from sufficient. They are commonly thrown around, stuffed into shackles, and have their throats slit while conscious. When killing blades miss their necks, they are tossed alive into the scalding water of defeathering tanks.
“People who have rescued turkeys report that when treated as pets they respond as such; they enjoy attention, affection and mental stimulation. Anybody who has spent real time with backyard hens knows that they have individual personalities.”
We also wanted to share Pirate Chicken, Every Chicken, by our friend, The Animalist, to keep a focus on why we do this work. Excerpt:
“Despite being a pirate, she was a bit of a home body. She liked to stay in places she was familiar with and unlike her sisters she never was one for destroying garden beds. PirateChicken was an introvert and a character. In her seed mix she’d pick around the wheat and barley to eat the corn and sunflower seeds. When you said “good morning, Pirate Chicken!” she’d reply with “a-bokbokbokbok”.... Every chicken — whether in a backyard or a farm, whether bred for meat or for eggs — is just as much a personality as Pirate Chicken was.”
Next, we wanted to share excerpts (minus a few of the more obscenity-laden ones) from a few hours worth of feedback from one of our many Facebook ads this month (see below).
Note: our various online campaigns were viewed over a million times in the past 30 days for just over $9,000.
Finally, please check out our responsive, mobile-ready, greatly updated website, also found at the new URL TeamChicken.rocks.
As always, please support the work of One Step For Animals whenever you can. More importantly, please share our work with anyone you might know who is interested in animal-first advocacy. Thanks!