How Do People React to One Step's Message?

Several supporters have asked if we know how people react to One Step for Animals' harm reduction message. Specifically, they are curious if people shift to other types of meat or choose meat-free meals instead. We ran an online poll and found:

If you or someone you know had a reaction to One Step's message, what was it? Thanks!

    4% Ate more red meat.
    96% Ate more meat-free meals.