We know there is a lot going on, but we wanted to take a minute to give you some good news:
Because of your support and the hard work of your team, One Step's online ads were seen 3,661,572 times during the month of January.
Our various landing page campaigns led to 84,384 click-throughs to the video, and 3,219 conversions; the cost per conversion was under $3. Our inline video campaign (also discussed last month) led to 23,421 clicks.
This month, we are using Optimizely to test different videos on the landing page, and will be experimenting with different ads to see if the type of ad impacts which video is most effective at creating conversions.
Our members are also out on the streets, reaching more people with the One Step message (pictured: Leslie Patterson at Harold Washington College).
Please contact us if you have questions, and please tell your friends that all donations to One Step are always truly doubled. Whatever we raise is matched, no more, no less, no minimum, and no limits. And the donation will go to optimized, animal-first advocacy!
-Thank You So Much!
Your One Step Team