As you know, one of the most powerful aspects of One Step’s online outreach is that we're constantly testing and evaluating new ads – everything from the tagline, image, and audience, to the size, shape, color, and font of the landing page button.
Obviously, this is not something we can do with our booklets. We receive a lot of feedback from people who’ve received a One Step booklet, and our leafleters have discussions while in the field. Combine that with the experience of our team, and we continue to refine our booklets with every printing.
However, recent feedback has given us ideas that can't be implemented in one printing. Thus, our tech wizard George is setting up an A/B test of two different designs by the masterful Mandy. This way, our next printing will be the best possible version.
You can help!
The more people we can survey, the more likely we are to get statistically-useful information – with the added bonus that more people will read one of the booklets.
Would you consider a special donation today to increase our A/B audience size? We plan to start the test in a few days, so your donation today will directly determine how many new people we reach!
And of course, your donation will always be doubled, dollar-for-dollar!
Thanks so very much!!
PS: Thanks to Greg, yet another wonderful volunteer, One Step has a new donation page. In addition to being able to contribute with a credit card or PayPal, you can now do direct bank transfers as well!
If you can find an error on the new page, we'll send you a free bumper sticker. Please contact us with your feedback. Thanks again!!