Do you ever wonder what are your donations are up to?
Thanks to you, every single minute of every single day, dozens of people are seeing an actionable and sustainable message of compassion.
These many hard-hitting ads are having an impact.
You know why this is important – that is why you’re reading this! But if you know someone who argues we should not focus on chickens, please share this recent post: “The Truth We Should Dare to Speak.”
“Basically every animal we kill in the US is killed as part of our ‘food’ system. This year, about nine billion animals will be born into and suffer on factory farms, their misery ended only by slaughter.
“If we could convince every single person in the US to entirely give up beef, pork, lamb, and dairy – and replace every scrap of that with a plant-based food – the number of animals who will be brutalized on factory farms would be...
“... about nine billion.”
Please read the whole thing.
Finally, One Step is now registered at Amazon. If you use this link: https://smile.amazon.com/ch/46-5536026, Amazon will donate a portion of your purchase to help #TeamChicken reach even more people!
Thank You So Much!
Anne Green, Director of Operations
PS: Please be sure to check in with us on Facebook, including our new lead video!
PPS: Is kale flavored beef really on the horizon?
Bad News for Red Meat Remains Bad News for Chickens
Basically every animal we kill in the US is killed as part of our “food” system. This year, about nine billion animals will be born into and suffer on factory farms, their misery ended only by slaughter.
If we could convince every single person in the US to entirely give up beef, pork, lamb, and dairy – and replace every scrap of that with a plant-based food – the number of animals who will be brutalized on factory farms would be...
... about nine billion.
The numbers are simple: if we care at all about suffering, the impact of our advocacy has to be measured by its impact on how many birds are being raised to be eaten.
Of course, actually looking at the facts shown by decades of consumption patterns clearly indicates that people have replaced red meat with chicken, causing vastly more suffering. Studies have shown this clearly as well.
What Ginny Messina wrote years ago is even more painfully true today: Bad News for Red Meat Is Bad News for Chickens.
For decades, there have been several problems with our advocacy, not the least of which is our lack of understanding (or memory of) basic human nature. Perhaps the most important insight is what won Herb Simon his Nobel Prize in Economics: People don’t make optimal or “perfect” decisions. Rather, almost everyone makes choices based on what is a bit “better” or “good enough.”
Yet just about every single argument we offer the general public – health, environmental, and even ethical – leads people to move from red meat to eating more chickens. Almost everything we say reinforces the trend that has led to the explosion in the amount of cruelty and suffering in this country.
Of course, various smart advocates have created endless rationalizations for pursuing their personal preference for advocacy. The most common is the need to be “consistent.” But consistency is utterly irrelevant in the real world. People have a nearly infinite capacity for cognitive dissonance. They love their dog or cat and eat pigs and cows without a second thought.
Other advocates create fantasies whereby getting people to question the ethics of eating red meat will lead them to adopt the full philosophy of animal liberation. But this could not possibly be more at odds with how people function in the real world. Having an entire class of meat widely vilified as immoral – veal – had no impact on overall meat consumption. More importantly, it did nothing to stop the continuing increase in the consumption of chickens.
Of course, we applaud the attempts to think outside the box, given our failures to increase the percentage of vegetarians or slow the rise in chicken consumption.
But we are horrified and appalled when people advance pet theories that we know with absolute certainty will vastly increase the amount of suffering on factory farms.
It might seem like harmless to create stories where a quirky new message will create a magical moral awakening across the country. But this is not an intellectual exercise. This is real life – and death – for birds being brutalized by the modern chicken industry.
The end of cruelty to farm animals won’t come from some mystical manipulation of the public’s thinking. It will come from an interplay of supply and demand driving and being driven by technological change. There is no cunning shortcut, no quick fix. The public won’t ever all become ethical eaters – we have to drive both demand for and supply of ethical, familiar foods that they will gladly eat.
Given all of the above and more, it seems inevitable to conclude that those of us who truly care about suffering and are working on the demand side must follow two straightforward guiding principles:
These may not thrill the ideologues or the clever contrarians. But these are the principles that follow from the historical real-world facts.
If you agree, please be a part of One Step for Animals work. Thanks!
One Step’s message has reached Canada (direct link to audio)!
“In 2017 the average person in the United States will eat more animals and cause more suffering than ever before in history … and that’s with all our efforts. We have failed on the one metric that we should guide ourselves by, and that just shows us … that we really need to re-evaluate, we just really need to take a new approach.”
I wanted to make sure you saw this Vox Voices video.
By the time you read this, it will likely be closing in on 800,000 views on Vox's YouTube Channel! Separately, it has well over 400,000 on Vox's Facebook page.
Please note what Matt actually says about One Step, vs. what Vox chose for the title and B-roll.
For many people, the “how” of helping animals is as important than the “why.” This is why we’ve created a new How video, which we are promoting in various inline campaigns.
You can reach more people with this great new video! Your donation today will be doubled, and help One Step expand our online outreach.
Also, your generous and thoughtful support of One Step’s work will be doubled, dollar-for-dollar.
So please click here to help hens like Goldie today!
Thank You So Much!
Reality hasn’t been kind to vegan advocacy in the past decades
The numbers don’t lie – Americans are eating more animals than ever, despite all the outreach by vegans.
And the vast majority of those animals are chickens. The average person eats more chickens every six months than the number of cows they will eat in their entire life.
You are reading this because you value results over ideology.
You want fewer animals to suffer.
This is what drives One Step. We adjust our advocacy to reality to reduce as much suffering as possible.
You can promote your bottom-line values today by donating and creating more fact-based outreach. As always, your tax-deductible donation is doubled, dollar-for-dollar, by a fellow clear-eyed donor.
No more spinning our wheels. Let's really help animals in the real world! Please click and give whatever you can to expand our work together!
Thank You So Much!
Michelle Cehn, our amazing videographer, has completed our first storytelling video, thanks to our friends at Edgar’s Mission. You can see this joyous, moving video about half way down our Why One Step page. We will be A/B testing this video against our current top video on our outreach landing page. We are also using a version of this video for inline outreach.
Michelle also created a wonderful new “Five Fascinating Facts about Chickens” video with our friend Kristie Middleton. We’ve embedded this lovely video as the conclusion of our What page.
Our leafleters are also in full swing. For example, Beate Wolfe and pups (pictured) and Johanna Andris just handed One Step booklets 1,200 students at California Polytechnic State University, San Luis Obispo.
Your generous and thoughtful support of One Step’s work creates all this amazing work. Together, we have moved beyond ideology, and are reaching hundreds of thousands of new people every week with One Step’s realistic, sustainable, and powerful message.
Thank You So Much!
You want to help animals and you recognize the importance of carefully considering where to invest your limited time and resources.
You know that dealing honestly with the facts of how the world is – rather than cherry picking claims that feel good – is the only way to have a real impact.
The facts are stark. Despite all the pro-veg efforts and despite the decline in red meat consumption, the average American is eating more birds than ever before and thus causing more suffering than ever before.
And this graph shows it is only going to get worse.
You want to help.
We want to help.
Like you, One Step’s founders realized that being honest about how the world is – rather than what our Facebook feed implies – is the only way to really help.
You can continue to promote our achievable and sustainable harm-reduction message by joining your fellow members and making a fully tax-deductible donation today – one that will be doubled, dollar for dollar, allowing you to help twice as much.
You can trust that your One Step Team will do our best, every day, to make sure your support reduces as much suffering as possible.
Thank You So Much!
Every day, you are turning on lightbulbs!
Every hour, your donations inform and inspire more people to make meaningful, sustainable, compassionate choices, and to share this message with friends and family.
Just check out some of the comments on our online campaigns.
You make all this possible. None of these people would have been reached if not for your dedication.
Thank you for your support of informed, animal-first advocacy.